Katarzyna MIlanovic | CeU-Auslandsrepräsentantin Polen

Beiersdorf | General Manager Poland/Baltics

“Frauen können in der Zukunft den wesentlichen Unterschied in der geschäftlichen und gesellschaftlichen Entwicklung ausmachen. Für mich ist es eine tolle Herausforderung, diesen wichtigen Unterschied zukünftig mit Ihnen / Euch gemeinsam auszumachen und ich freue mich darauf, mit von der Partie zu sein!”

1996 Institute of Management Rennes, France
Scholarship – Management Techniques

1995 – 1996 Polish – French Management Institute
Post Graduate Studies Poznań, Poland

1994 – 1995 Bradford University Bradford, UK
Erasmus Scholarship EU policy and economics

1991 – 1995 University of Economics Poznań, Poland
MA European Studies

1987 – 1991 High School Poznań, Poland

Trainings in best European business schools:

  • Business London School – Leading Businesses into the Future

  • INSEAD – France, Fontainebleau, Program Store Wars
  • Ashridge Business School – UK, Sales Director Program

  • MCE (Management Centre Europe) – Brussels, Negotiation skills
  • Cambridge – UK, Courage to Lead Program

 

2013 – … NIVEA Polska Sp. z o.o. Poland/ Baltics

General Manager

Board Member of Eastern Europe Management Unit

Board Member of Polish Association of Cosmetic Industry

Board Member of ECR Poland

President of the Jury for Effie Awards 2014

Responsible for 150 mio Euro NS and 30 mio Euro Ebit

in 4 countries: Poland, Lithuania, Latvia and Estonia

Responsible for Brands: NIVEA, Bambino, Eucerin in mass market and pharmacy channel.

Leading the team of 250 people in functions: Sales, Marketing, Shopper Marketing, HR and Finance.

Managing the Supply Chain and Eastern European Hub for Poland, Czech, Slovakia, Hungary, Russia and CIS countries.

2010-2013 Beiersdorf AG, Hamburg, Germany

Corporate Marketing Director, Global Business Unit,

Responsible for 3 Categories: NIVEA Hair Care& Styling, Baby products and Shower/Soap

Total of 700 mio € NS.

Responsible for the global marketing strategy for over 40 markets, the innovation process and the creation of global ATL/BTL communication packages.

Leading directly International marketing team of 10 people and steering in a matrix structure headquarters functions such as : R&D, Supply Chain, International Sales, Media and Research Department.

1997 – 2010 Nivea Polska S.A. Poznań, Poland

2007-2010 Marketing Director, Member of the Board

Marketing Director of the Year 2009 –reward given by media press ‘Media&Marketing’ , most recognized and popular marketing title in Poland.

Responsible for Company Marketing, Trade Marketing, PR and Market Intelligence, development and execution of long term strategy, takes part in international projects and strategy groups run by Beiersdorf headquarters.

Board Member of ‘Pro-marka’- branded goods suppliers association.

2002-2007. Sales Director, Member of the Board

Responsible for the company results – ap. 100 mio Euro, budget 15 mio € and Ebit 13 € Euro.

Head of department consisting of 150 people.

2003-2004 International Key Account Manager (Auchan/Casino) Geneva and Paris

Additional job within Beiersdorf group –management of 3rd biggest client for the group –negotiation of yearly contract and coordination of KAMs in Europe

2000 – 2002 Head of Key Account Management

Managing of 80% of total company sales.

Responsible for planning and execution of the strategy in Modern Trade as well as with Distributors

Supervisor of 7 people: 5 Key Account Managers and 2 Assistants.

1997-2000 Key Account Manager

Responsible for International Accounts: Metro, Jeronimo, Casino, Ahold, Tengelmann, Rossmann, Carrefour, Dohle, Tesco, Rewe, Edeka, Intermarche, Leclerc, Auchan.

1997 Sales Specialist

Co-operation and service for International Accounts

(Metro, Casino, Rewe, Auchan, Jeronimo Martins)

Responsible for order processing, assortment, promotion activities and direct contact with a client.

1996 Intermarche Polska Sp. z o.o. Poznań, Poland

Development Manager Assistant

Languages:

Polish – mother tongue
English – fluent
German – very good
French – good
Russian – good

Ich freue mich über Ihre Nachricht per E-Mail oder rufen Sie mich gerne an:

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Lebenslauf / Vita

1996 Institute of Management Rennes, France
Scholarship – Management Techniques

1995 – 1996 Polish – French Management Institute
Post Graduate Studies Poznań, Poland

1994 – 1995 Bradford University Bradford, UK
Erasmus Scholarship EU policy and economics

1991 – 1995 University of Economics Poznań, Poland
MA European Studies

1987 – 1991 High School Poznań, Poland

Trainings in best European business schools:

  • Business London School – Leading Businesses into the Future

  • INSEAD – France, Fontainebleau, Program Store Wars
  • Ashridge Business School – UK, Sales Director Program

  • MCE (Management Centre Europe) – Brussels, Negotiation skills
  • Cambridge – UK, Courage to Lead Program

 

2013 – … NIVEA Polska Sp. z o.o. Poland/ Baltics

General Manager

Board Member of Eastern Europe Management Unit

Board Member of Polish Association of Cosmetic Industry

Board Member of ECR Poland

President of the Jury for Effie Awards 2014

Responsible for 150 mio Euro NS and 30 mio Euro Ebit

in 4 countries: Poland, Lithuania, Latvia and Estonia

Responsible for Brands: NIVEA, Bambino, Eucerin in mass market and pharmacy channel.

Leading the team of 250 people in functions: Sales, Marketing, Shopper Marketing, HR and Finance.

Managing the Supply Chain and Eastern European Hub for Poland, Czech, Slovakia, Hungary, Russia and CIS countries.

2010-2013 Beiersdorf AG, Hamburg, Germany

Corporate Marketing Director, Global Business Unit,

Responsible for 3 Categories: NIVEA Hair Care& Styling, Baby products and Shower/Soap

Total of 700 mio € NS.

Responsible for the global marketing strategy for over 40 markets, the innovation process and the creation of global ATL/BTL communication packages.

Leading directly International marketing team of 10 people and steering in a matrix structure headquarters functions such as : R&D, Supply Chain, International Sales, Media and Research Department.

1997 – 2010 Nivea Polska S.A. Poznań, Poland

2007-2010 Marketing Director, Member of the Board

Marketing Director of the Year 2009 –reward given by media press ‘Media&Marketing’ , most recognized and popular marketing title in Poland.

Responsible for Company Marketing, Trade Marketing, PR and Market Intelligence, development and execution of long term strategy, takes part in international projects and strategy groups run by Beiersdorf headquarters.

Board Member of ‘Pro-marka’- branded goods suppliers association.

2002-2007. Sales Director, Member of the Board

Responsible for the company results – ap. 100 mio Euro, budget 15 mio € and Ebit 13 € Euro.

Head of department consisting of 150 people.

2003-2004 International Key Account Manager (Auchan/Casino) Geneva and Paris

Additional job within Beiersdorf group –management of 3rd biggest client for the group –negotiation of yearly contract and coordination of KAMs in Europe

2000 – 2002 Head of Key Account Management

Managing of 80% of total company sales.

Responsible for planning and execution of the strategy in Modern Trade as well as with Distributors

Supervisor of 7 people: 5 Key Account Managers and 2 Assistants.

1997-2000 Key Account Manager

Responsible for International Accounts: Metro, Jeronimo, Casino, Ahold, Tengelmann, Rossmann, Carrefour, Dohle, Tesco, Rewe, Edeka, Intermarche, Leclerc, Auchan.

1997 Sales Specialist

Co-operation and service for International Accounts

(Metro, Casino, Rewe, Auchan, Jeronimo Martins)

Responsible for order processing, assortment, promotion activities and direct contact with a client.

1996 Intermarche Polska Sp. z o.o. Poznań, Poland

Development Manager Assistant

Languages:

Polish – mother tongue
English – fluent
German – very good
French – good
Russian – good

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Kontakt

Ich freue mich über Ihre Nachricht per E-Mail oder rufen Sie mich gerne an:

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